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DASHLANE PASSWORD MANAGER

Streamlining

for Scale

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  • linkedin

SaaS, B2B, B2C

Dashlane is growing and won’t stop until everyone on earth is secure online. I helped that mission by making the materials that spread the word.

Formalizing Brand Guidelines

Primary elements existed but formal guidelines did not, leading to fluctuating appearances online. I edited down and further developed the rules and templates, improving the consistency.

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Content & PR

Using data from company-initiated polls, I created infographics that were shared via PR outlets. One-sheets were created for B2B customers.

INFOGRAPHICS
ONE-SHEETS
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Social Media Ads

Humble pie tastes like cheesy stock photos—Twitter and Facebook are not the place for conceptual ads; the algorithms don’t lie. Dethroning the classics “Top Secret” and “Safe” proved difficult, variations of this creative were introduced throughout the year and each continued to beat out any other concept.

THE IMMORTALS

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THE CHALLENGERS

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Banner Ads

Getting the word out.

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