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JULIUS INFLUENCER MARKETING PLATFORM

Jumpstarting
a Look

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  • linkedin

SaaS, B2B

Julius had recently branched off from a celebrity event marketing service as its own product and was gaining traction in the budding industry of influencer tools. As such, it needed to keep up the momentum to be seen as reputable thought leader; I created an initial set of materials so they could step out with their best foot forward.

Guiding Principles

Being a data-driven product, it was important to maintain a sophistication that conveyed trustworthiness, authority, and ease-of-use but also have a lighthearted touch to represent the creativity of social media. 

APP UI

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Must match sophistication of established design system

COLOR APPLICATION

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Influencer focused content is colorful, data focused posts on gray

IMAGERY

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Influencer content and data are primary sources, illustration and additional sources used sparingly

Applications

Developed a suite of templates, knowing that the system would need to have flexibility to avoid becoming a stagnant sea of purple-to-blue gradient. While the platform is primarily white and uses colors only in charts, social posts and article headers would flip that ratio to pop in feeds and grab attention. 

SOCIAL CONTENT
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ONE-SHEETS & PRESENTATIONS
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INTERVIEW SERIES LOGO

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TRADE SHOW BOOTH & COLLATERAL
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