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MOVEMENT STRATEGY
SOCIAL MEDIA MARKETING AGENCY

Creating
Daily Delight

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SOCIAL MEDIA

Captions were provided and general direction was communicated, I developed the rest from there. All photography and illustrations are stock, animations done in After Effects. Screenshots show real post and engagement numbers.

USA Today
Ugly Sweater Day

Direction:
Build an ugly sweater, go with your heart


Spice:
My heart wanted jingle bells and dangling ornaments; attempted comedic timing, having it build faster as the decorations became more absurd

USAT_uglySweater.gif
USA Today
New Year's

Direction:
Put fireworks in the “0”


Spice:
Added flair with confetti and party hat


Result:
Ranked #1 in roundup of competitor posts for the week

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